“Love my Jeans”, love for nature

There is nothing more natural than referring to the past to create the future. Fashion does it every day: reinventing a style and offers a trend. So why not do it directly, starting from the raw material?

Love my Jeans is an ecological yarn. Its is obtained from the recovery of old jeans, reused through a recycling process held in Prato, right here next to us. A quality product that respects nature.

You can find it on our store in six different colors: denim, violet, paeonia, emerald, lime, tangerine.

love my jeans yarn ball

The recycling process gives an always-different “melange” effect to the ball, able to turn it into a unique piece. Watching them is an experience. Touch it and work a pleasure!

Love my jeans, yarn ecological recycled

Finding out how a Love my Jeans ball is born?
Old and worn vintage jeans are cut into pieces, removing only buttons and zippers. The pieces are then torn up and reduced to fibers.

In turn these fibers are routed back into the production cycle, and then again transformed into yarn.
And here that the second life of the jeans begins !


The magic happens when dyeing. The yarn is not dyed twice, the fibers keep the shades they originally had.

How do special colors are obtained?

Special colors are obtained by mixing about 80% of recycled denim and a maximum of 20% of recycled cotton fibers. The color “melange” typical of used, washed out jeans, reveals the variety of the original material and the absolute naturalness of the colors.

This technique eliminates the problem of disposing of the old denim garments and incredibly reduces the environmental impact.

It’s 100% Ecological and nature-friendly

It is a 100% ecological yarn, with no environmental impact. The jeans is not disposed of in landfills, but reused in the production cycle. The fibers are not dyed, as they keep their original color, so no new chemical colours are used!
Love my Jeans is a friend of nature, just consider that to dye 1 kg of yarn takes 100 liters of water and 9 kw of electricity. Love my Jeans reduces waste!

How to knit with Love my Jeans?

This eco-friendly yarn is very thin.
In each ball 100 g you have 310 meters (339 yd). We recommend that you:

  • Use of 3 mm crochet
  • Use knitting needles 4 or 5 mm
  • Knit it with two ply

What can I knit with this recycled yarn?

If you are looking for projects or just want to see a garment made with this yarn, you can pop on our store and look at:

If you love nature and you have a passion for recycling. If you are looking for environmentally friendly yarn. If you like different yarns and who have a history. We are certain that you’ll love Love my Jeans.

If you have questions or require more clarification on BettaKnit world, do not hesitate to contact us through: